Technology & Marketing Strategy
Leading enterprise-scale technical initiatives and managing cross-functional teams across the globe to deliver measurable business results.
Enterprise Infrastructure
As Director of Marketing Technology for Bentley Systems (NASDAQ: BSY), I directed complex infrastructure overhauls for the publicly traded enterprise, including large-scale, multi-system CRM and Marketo migrations. Scaled AI-driven marketing capabilities and integrated advanced technology stacks utilizing Demandbase, Drift, and Salesloft to drive efficiency and revenue growth.
Global Campaign Execution & UX
Designed and executed multi-million dollar nationwide marketing campaigns. Deeply integrated user experience (UX) thinking into digital platforms to ensure seamless customer journeys and high engagement metrics.
Team Leadership
Managed highly specialized teams consisting of marketing, technology, and design professionals distributed across multiple countries and time zones.
Enterprise & Government Consulting
Provided digital and strategic consulting services to major New Zealand government entities and large enterprises, including Meridian Energy, Contact Energy, BRANZ, and Inland Revenue (IRD). Focused on digital transformation, platform architecture, and leading cross-functional teams through complex technological change.
Core Disciplines
Small Business Operations
Driving direct-to-consumer sales and managing the digital operations of a specialized local business.
Dhi Ferrari Cakes
Co-owner and operator of a specialty patisserie located in The Welder, Christchurch. The business holds a 4.9/5 star rating across over 360 customer reviews. Responsible for business strategy, operational planning, and product development initiatives.
Digital E-commerce Infrastructure
Architected and currently manage the digital storefront using Shopify. Implemented personalized customer lifecycle marketing flows via Klaviyo and executed targeted omnichannel media campaigns for specific promotions, including the successful Mother's Day high tea event.
Core Disciplines
Aerial Fitness Instruction & Development
Applying structured methodologies and web development skills to the physical discipline of aerial arts.
Professional Instruction
Over 5 years of experience in aerial arts. Currently teaching Level 1 and 2 classes focusing on aerial silks and net. Emphasizing safety, correct form, and progressive skill building.
Resource & Application Development
Created comprehensive conditioning workbooks to support student development. Bridged technical and fitness expertise by developing 'Aerial Flow', a web application built with GitHub, Netlify, and Firebase, designed to systematically manage and catalog aerial moves.
Core Disciplines
Advisory & Career Opportunities
I am available for mentoring engagements, board positions, and strategic digital consulting. I am highly receptive to senior leadership opportunities at global technology firms where I can leverage my digital fluency and change leadership experience to drive impactful transformation.