About Me

I work for Meridian Energy as a "digital operations specialist", working in our beautiful office on the Wellington waterfront. I'm basically responsible for meridianenergy.co.nz

We use a range of different tools to monitor performance, test changes, and improve our customers experience, including:

  • Google Tag Manager
  • Google Universal Analytics
  • Visual Website Optimiser
  • Qualaroo
  • Newrelic
  • Segment
  • Intercom

I was born in Wellington, New Zealand, and over the years I've lived in a number of different locations in New Zealand and internationally including Montreal and Los Angeles. I love travelling so get in touch and tell me where you are if you'd like a visit!

I have experience in online advertising, website build, conversion optimisation and analytics. I've worked at companies of various sizes (from 10 people to 20k people), both on the agency side, as well as internally.

I like to tinker with things, I'm interested in how technology can make peoples lives better, and connect people. At home you'll find me playing strategy games and RPGs, or planning my next trip.

You can get in touch with me at mail@samlaw.co.nz

I have approximate knowledge of many things